Case studies

From ‘fluffy BS’ to ‘absolutely critical’:

How Step ‘n Wash embraced brand strategy and elevated its product from nice-to-have to must-have.

When Jacob Fedosky acquired Step 'n Wash, he took over more than just a product. He also inherited an outdated brand image and messaging that failed to inspire trust or credibility among potential customers.

However, Jacob was initially skeptical about investing in what he perceived as 'fluffy' marketing efforts.

"I thought, 'This is not an art project. We're a business. We're just going to go make this thing and sell it,'" Jacob admitted.

But when customer interviews showed that "there was no trust, no credibility. We looked like a fake company," Jacob knew he had to take action.

This case study shows:

  • How, by working with brand and messaging strategist Jo Duxbury, Jacob came to see this work as vital to his company’s success.

  • How Jo transformed Step ‘n Wash’s positioning and messaging into that of a highly credible, respected company.

  • How thorough customer research provided solid numbers and invaluable insights that demonstrate just how big a problem sink access is.

BONUS SECTION: Key learnings for business owners who may be in a similar situation.