Brand strategy and messaging that gets the right people excited about your product.
More effective communications with bigger impact. Perfect for early growth phase companies.
You’ve got a great product, enthusiastic customers, and market traction.
But you can’t shake the feeling that your brand communications are selling you short.
You’re not alone.
What if someone with fresh eyes and solid expertise could help you take stock of your brand communications?
And provide no-nonsense guidance and easy-to-implement strategy that will level up your comms and increase conversions / sales / [insert your goals here]?
Hey, I’m Jo 👋
Throughout my 25+ year career I’ve worked with hundreds of brands in 28 countries. They’ve ranged from huge multinationals to government departments, a load of tech and SaaS businesses, insurance companies, financial services, higher ed institutions, broadcast and media organisations, startups and more.
The big names include L'Oréal, Spar, Southern Comfort, BT (British Telecom), STA Travel, the UK Department of Health, Johnson & Johnson, Triumph, Primedia, Motorola, Jeep. But early growth phase companies are my focus these days as that’s where I’m most effective - and y’all are aways really enjoyable and dynamic to work with.
“Rarely do things exceed my expectations, but this was money well spent. Jo was an amazing partner on this project.”
— Drew Lanham, Cypress.io, USA (Brand & Messaging Strategy)
A solid brand strategy can do pretty impressive things for your business…
The obvious benefits of a brand strategy are that your brand will have more substance and consistency. And you’ll have an organised, structured plan for implementing it all.
But just as important is the impact a good strat can have on your bottom line:
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When messages are based on brand fundamentals like purpose, vision and values, you can explain clearly what you actually do and why people should care. By shifting your focus to purpose, benefits and impacts, you connect better with the people who will ❤️ what you offer the most.
Research by PWC shows that 79% of business leaders confirm that purpose is critical to success. And 58% of stakeholders will buy or advocate for brands based on their beliefs and values (2022 Edelman Trust Barometer).
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When messages are consistent you’re amplifying your positioning and differentiators strongly across all your comms. This becomes reassuring and recognisable.
Consistency includes voice too - no matter who’s writing it, all your copy should sound like your brand. 81% of customers need to trust a brand before buying from it, and 86% say authenticity is vital, so consistency is crucial (Edelman Trust Barometer).
“68% of companies report that brand consistency has contributed 10%-20+% of their revenue growth.” - Marq
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When messages are clear and well-organised, you get a better return on the time and money you spend on promoting your business. A brand strategy provides structure and focus 🎯 No more guessing, reinventing the wheel or scrambling for content - there’s a plan.
“If people love a brand story, 55% are more likely to buy the product in future.” - Headstream
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Brand strategy impacts other areas of your business in unexpectedly positive ways. You attract and retain not just the right clients, but the right team members. Your team is more motivated. And it’s easier to make decisions about opportunities.
60% of respondents in Edelman’s survey said they will choose a place to work based on their beliefs and values.
Let’s talk about what an impactful strategy can do for your brand.
From ‘fluffy BS’ to ‘absolutely critical’:
How Step ‘n Wash embraced brand strategy and elevated its product from nice-to-have to must-have.
CASE STUDY:
“When I bought this business, it had a great product. But its brand communications weren’t doing much to explain the need for it, or to convey how safe and useful the steps are.
Now you land on www.stepnwash.com and it looks like the highly credible company that it is, with a product that solves an important problem."
- Jacob Fedosky, Step ‘n Wash
“You were right about your Purpose/Mission/Vision/Values process having implications in almost everything we do. We are trying to hire more people and having them aligned with our values is really important for us. We wouldn't have thought about it if we hadn’t hired you, but now it makes complete sense. And that is only one example.”
— Guillermo, PlayToddlers, Spain
How I can support you
My approach involves smart thinking based on tons of research, data and proven models. It’s practical, impactful, effective and far-reaching in tangible ways.
No BS. No clichés. No confusing agency-speak. Just results.
What we’ll do together is based on a process that’s taken me 20+ years to develop and refine – and I continue to improve it with every client. If you’re a process nerd like me, click here >>
Brand fundamentals
Start here! Brand fundamentals are the most important foundation of your brand strategy: Your purpose, vision, mission and values.
Brand voice
Brand voice guidelines make it easy for anyone writing for your brand to represent your brand’s personality, positioning and values consistently. A unified voice is trustworthy.
Complete brand and messaging strategy
The whole shebang. A complete research-based brand strategy that includes everything you need to set your brand up for success.
Voice / Messaging audits
Not ready to do a full strategy yet? Take stock of where your brand messaging OR voice is strong or needs work with an audit. This includes recommendations you can action right away.
Brand strategy coaching
Don’t have a brand strategist or copy chief in-house? No problem! Bring me on board to help when you need it: Regular check-ins to keep your brand comms on track, support around key business events, or project-specific mentoring.
Brand x conversion copywriting
After we’ve completed your strategy work, I’d love to write the kind of web copy that will get you results for years to come.
Let me take care of your brand strat. You take care of your business.
Kind words from lovely clients
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It was a great pleasure and extremely rewarding to collaborate with Jo. She has a great mindset and lots of experience, she is super hands-on and an outstanding communicator. With her help, we brought our brand values and communication to a next level.
Korbi, Plantix, Germany
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Jo has blown us away in every way. She has delivered well beyond what we had originally hoped for. We have a complex business with many facets and we now have a clear direction and branding/messaging strategy that will help unify our team and accomplish our goals. Jo is very talented in articulating a brand in simple language.
Austin, Glass Jacobson, USA
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Jo helped us incredibly by bringing clarity and organization to our previously disconnected efforts to show our brand to the world. If you are doing some kind of marketing without truly understanding the fundamentals of your brand, you are wasting your time, and if you do not hire Jo to help you to discover the purpose, vision and mission of your brand, you are losing money.
Sebas, SEGUI (now Subara), Spain
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Jo was particularly good at asking all the right questions and making us think about all the important issues. She guided us through the process, pointing us in the right direction and bringing up interesting points that we may have otherwise overlooked. We came out of the project with a clear picture of what our brand was like and what steps we needed to take to move forward.
Laura, Lola & Lykke, Finland
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Working with Jo was great. She really helped us get our ideas and messaging straight, especially in the early stages of the project. Jo was a pleasure to work with. Thank you for all the help.
Josh, my.box / Intercap Registry, Canada
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Jo was kind, she listened with interest making me feel heard and she asked all the right questions. In the process, she helped me to get to the core of our messaging and leave the fluff out.
Ana Monica, Kingdom Curls, UK
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Working with Jo is an absolute pleasure, she is brilliant at what she does. I would recommend her highly to anyone who wants to take their brand strategy to the next level!
Elaine, Good Kind Agency, Canada
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Jo was great, from providing a clear introduction to her work that directly connected with my needs, to her frank and honest approach to our working together. She not only brought what was needed to the table, she challenged me to do more to get the result I was looking for. A true partner and someone I'll definitely be hiring again.
Stephen, Shumi Technologies, UK
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Jo's framework for thinking through the brand positioning was a really helpful exercise that helped crystallize my brand messaging strategy. She challenged my thinking and helped me surface new ideas. Quality work in record time and joy and I enjoyed working with her.
Vickey, Executive Coach, USA
